Conversion Rate Optimization Page Layout (Chapter 8)

The 2018 Conversion Rate Optimization Guide

Chapter 8


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Page layout and flow

Each page has a purpose, something you want the user to do. For those of you who took an art class, you may remember how some paintings can have a directional flow to them that causes your eyes to follow a path or line. Like a painting, a web page needs to be constructed such that the user’s eyes follow an unconscious path which ends at the call-to-action. In most cases, we want the user to go through this process: Continue reading

CRO Hacks (Chapter 15)

The 2018 Conversion Rate Optimization Guide

Chapter 15


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#CROHacks

The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under #CROHacks and on Instagram @ometricsllc. More can be found at https://www.ometrics.com/blog/category/crohacks/. Although these hacks are from real tests, it is important that you run a test yourself. It is not uncommon for an A/B test to change results even in the same industry. This is due to many factors, especially the targeted audience and ad.

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