What is Conversion Rate Optimization? (Chapter 1)

The 2018 Conversion Rate Optimization Guide

Chapter 1


<<Previous  | Table of Contents | Download the CRO Guide | Next >>


What is Conversion Rate Optimization?

Conversion rate optimization is the art of increasing the number of user actions, such as clicking a submit button on a website or landing page, and it can also be applied to email campaigns. The conversion is defined by a goal, which can vary from the user reaching a page in a conversion to a sale, download, registration or other action by the user. Conversion rate optimization uses a combination of disciplines from creative design and content, psychology, science and statistics to achieve the goal. Continue reading

Where to Start With Conversion Rate Optimization (Chapter 2)

The 2018 Conversion Rate Optimization Guide

Chapter 2


<<Previous  | Table of Contents | Download the CRO Guide | Next >>


Where to Start with Conversion Rate Optimization

Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does. Continue reading

Landing Page Optimization (Chapter 3)

The 2018 Conversion Rate Optimization Guide

Chapter 3


<<Previous  | Table of Contents | Download the CRO Guide | Next >>


Landing Page Optimization

Landing pages are often one page that may have a second page for additional form fields and a thank you/confirmation page. There are two types of landing pages, long format and short. Long pages are for more complicated decisions to reach the goal, whereas short are low risk where the user enters an email to get the information or trial. Having a video on a landing page is another way of providing a lot of information with a simple looking page. Continue reading

Website Conversion Rate Optimization (Chapter 4)

The 2018 Conversion Rate Optimization Guide

Chapter 4


<<Previous  | Table of Contents | Download the CRO Guide | Next >>


Website Conversion Rate Optimization

Almost all companies have a website. They usually contain multiple sections including home page, contact us, product or services pages, about us, case studies, a blog, ecommerce and more. Often websites have landing pages not connected to the main site navigation that are targeting specific ad campaigns for a target market. Continue reading

How to Engage With Your Prospect (Chapter 5)

The 2018 Conversion Rate Optimization Guide

Chapter 5


<<Previous  | Table of Contents | Download the CRO Guide | Next >>


How to engage with your prospect and not chase them away

When to engage with a prospect and what to ask is the key to any sale. Asking for the sale too early in the decision process will seem pushy. Not asking will reduce conversions to only those who really want your product or service. This section will discuss a typical sales process and when to engage with the website visitor. Continue reading