What Can Pokémon Go Learn From Website Conversion Optimization?

Pokémon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren’t completely focused on their immediate surroundings but they are exploring the world… sort of.

The question is: Besides re-building the brand for Pokémon and all of its affiliated gaming revenue streams, is there more to be had? I think so…

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VWO’s New SmartStats Bayesian Statistics

In October 2015 VWO is launching its new SmartStats which runs on Bayesian statistics. This will provide better understanding on how long to run a test for conversion rate optimization. They do not get into the algorithm but discuss the benefits of being able to view the data in three perspectives (below).

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Conversion Rate Optimization Hacks – #CROHacks 41-50, Which Test Won

Ometrics #CROHacks, Conversion Rate Optimization HacksCRO Hacks  #41 to #50 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines.

These conversion hacks came from the TLE 2015 Which Test Won conference. 

This post is updated every time I have a new conversion lift or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics, @gregahern or on the Conversion Rate Optimization Network via G-Plus  or Linkedin

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