Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and feedback tabs. Once you have built a baseline and have an understanding of where the problem is you can start A/B testing or split testing. To learn more about how to use different optimization tools download this guide.

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