How to Boost Business Leads and Sales with Lead Magnets
What is a lead magnet? A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or...7 Secrets to High Converting Pop-Ups
Are you thinking about utilizing a website popup for a website landing page?Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best...Which Exact, Phrase, Broad Match Is Best For Lead Generation
Google Adwords allows you to present your ad with keywords that are searched exactly, broadly or by phrase. However, some of the match options do not work well for lead generation. Here are Google’s examples of different match types: Exact using […] Exact match...
