How does Shopify Metafields help you organize your products better? Adding Shopify Metafields is one of the ways to customize your Shopify store effectively. In this article, let us look into Meta field values and other different ways to organize your products on the Shopify stores.

Overview of the Content

Content Type for Shopify Metafields

Edit Theme Code

AI Chatbots for Product Recommendations

Enabling Filters

Product Sorting

Customizing Navigation Bar

Creating Workflow

What are Shopify Product Metafields?

A Shopify store owner can add extra information about their products on their stores using Shopify Metafields. The Shopify variant Metafields will also enhance the workflow of the online store.

By adding the Shopify Metafields to the online stores, the online business owners include information such as summaries of the blogs, relevant posts, part numbers, and color swatches.

Meta Themes – Metafields Definitions

Shopify store owners should connect their Metafields to their themes using the ‘Online 2.0’ theme.

  • To add the Metafields to the themes click the ‘Themes’ option and the default themes will appear.
  • Click the customize option in the default themes options. Go to the default product template.
  • Select one of your products and click ‘Product information’.
  • Under the ‘Product information’ option, select ‘Text’. The dynamic field will appear for the specific product that you have selected.

Shopify store owners will be able to create their own Metafields by editing the ‘Text’ option. By clicking the ‘New Metafield’ option, the Shopify store owners can create their own dynamic source. While creating the Metafields, the Shopify store owners should add the Name, Namespace and key, definition, and add content type.

Content-Type for Shopify Metafields

The Metafields content types in Shopify are the specifications of a product such as product colors, dimensions, references, adding links to specific domains. The content types will appear while adding the Shopify product Metafields. The content types are color, date and time, file, JSON, measurement, number, reference, text, true or false, and URL.

For instance, if a Shopify admin selects the text option, they can add both single-line text and multi-line text. Under the ‘Description’ option, the Shopify owners will have a ‘Validation’ type. The additional rules under the validation type are minimum length, maximum length, and regular expression.

Metafields Editor Shopify

After saving the Metafields that you have created, select the product and fill in the Metafields definitions. When you click the product again, the ‘New Metafield’ will be listed under the dynamic source.

In the same way, a Shopify admin can change the dynamic source of every product by adding the Metafields.

Edit the Theme Code

If a Shopify admin wants a deep understanding of where the Metafields are linking up in the Shopify website options, read below to know more!

  • Go to the ‘Online Store’ option again and click the ‘Themes’ option.
  • Click ‘Edit Theme Code’ and select ‘Product.Json’ in the product templates.
  • You can find the reference to the ‘Shopify Product Metafields’ inside the text.
  • You can also find the Subtitle Metafields Shopify in the text.
  • By editing the text into the ‘Brand’, the brand of the products will appear above and below while the website visitors view them.

5 Ways to Organize Products and Workflow in Shopify

We have looked into the steps to add Metafields to your products. Adding Shopify variant Metafields will make your Shopify store look more customized and unique compared to the other online stores. Let us take a tour of organizing the products and workflow in your Shopify stores.

1.AI Chatbot for Product Recommendations

Every eCommerce website should enhance the navigation of their stores to make the customers find the product pages easily. Implementing an AI chatbot to the online store is one of the ways to improve the navigation of the online stores.

When your website visitors surf through the landing pages, the AI chatbot will pop up and direct customers to the pages they want to visit. If a customer wants to find the products on the website, they can ask an AI chatbot and it will recommend the relevant products in the chat window.

Shopify merchants add Metafields to give additional information about their products to the customers. In the same way, Shopify merchants can also add AI chatbots to give the information without making customers surf through the website for a long time. Ochatbot is one of the popular eCommerce chatbots that understands user intent efficiently and makes customers purchase fast!

Read More: What is a Conversational AI Chatbot?

2. Enabling Filters

Shopify stores have default filters, but the store owners can also add the filters based on different factors.

The online business owners add the filters such as colors, size, age, and tag filters to the products. Rearranging the Shopify priorities is also one of the effective options in Shopify filters. Shopify merchants will be able to prioritize the filters by dragging the sections. Shopify admins customize the online stores with ‘Faceted Filters’ to narrow down the search suggestions exclusively. Click here to know how to enable search term suggestions and faceted filters on the Shopify store.

3. Product Sorting

Enabling the filters on Shopify is not only enough to organize the products effectively. Shopify store owners should sort the products in various effective ways to personalize their online stores. Some of the ways to sort your products on the collection pages are,

  • Sorting Sub Collections.
  • Adding ‘Best Sellers’ section.
  • Adding featured images with perfect image size.
  • Arranging the products in sort order.

Suggested Read: Shopify Product Sorting: All You Need to Know


shopify plugins

True AI to engage customers for eCommerce, business leads, and customer support.

Create happy customers while growing your business!

  • 5% to 35% Increase in AOV*

  • 20% to 40% Increase in Revenue*

  • 25% to 45% Reduction in Tickets with a Customer Service Chatbot

We Guarantee Results... Or Work For Free!

*When shoppers engage with Ochatbot®

Good navigation will make the eCommerce website visitors purchase the products easily. An eCommerce site owner should customize the menu bar, drop-down menus, theme editors, and URL structures to make the complex navigation easier. Customizing the navigation bar on the Shopify websites include,

  • Personalizing the web design.
  • Sales channel navigation extension.
  • Optimizing breadcrumbs on the site.
  • Optimizing the menu bar.

Suggested Read: Shopify Navigation: All You Need to Know

5. Creating the Workflow

Shopify merchants will be able to automate the workflow of the website with the Shopify Flow platform. The workflow will also enhance the functionality of the website. Shopify merchants can also set the triggers to create the workflow inside the Shopify admin.

If you want to automate the workflow on the website, you should also choose the ‘Shopify Flow’ platform. The workflow components of Shopify Flow are,

  • Triggers – An action that happens in the store. Example: Adding products to carts
  • Conditions – Whether the action is taken or not. Example: Whether the customer is purchasing the cart items or not.
  • Actions- The completion of the order.

Creating a workflow for the Shopify website will organize your website efficiently.

Final Word

Customizing your online store is significant to increase sales and invite potential buyers. Shopify is a big eCommerce platform and has different online stores. If you want your eCommerce store to stand out, you should use the various effective options for Shopify for customization.

The above steps such as adding Metafields, implementing AI chatbots, setting up the workflow, sorting the products, and navigation bar customization will help every online business owner to set up a unique online store.

Suggested Reads

Frequently Asked Questions

1. How to add custom Metafields for variants in Shopify?

The ‘Inventory quantity changed’ and the ‘Product variant added’ are the two triggers used to add custom Metafields for the variants.

‘Metafields custom field master’ is one of the popular Apps to add and edit the existing Metafields on the online store.

3. Why does a Shopify store fail?

Lack of optimization and personalization will make the Shopify stores fail. When a customer takes too long to search for the product, they will leave the website. Customizing the website will make the potential buyers find the products easily.

Greg Ahern
Follow Me