The 2018 Conversion Rate Optimization Guide
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Conversion Rate Optimization Page Elements
Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This section breaks down a page by its individual elements that are often tested to improve the conversion rate. Each of the following elements need to be tested separately and together to create a page with a highest conversion rate. Continue reading
The Psychology of Pricing and Purchasing Decisions
The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale. The topic of pricing is a challenging and sometimes confusing hurdle for any company. There are many factors to consider, and one of the most important is the psychology of pricing. Let’s look at some the psychological factors that determine how people make purchasing decisions. Continue reading
Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in this test, having both had the greatest lift.
How to make Popups that do not annoy your visitors
We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and are a pleasant experience for the visitor.