Chatbots, Machine Learning & AI

The more sophisticated chatbots use Artifical Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) systems. Read more about the future of the chatbot platform and AI chatbot.  Chatbots are becoming the machine-version of a virtual assistant....

Artificial Intelligence and the Amazon Alexa Echo

Back in 2010, Amazon believed that the next big platform would be voice, and their goal was to build a computer in the cloud that is only controlled by your voice. Amazon reached that goal when it released the Amazon Echo in 2015. The original plan for Amazon Echo was...

What Are Chatbots?

A Chatbot is a computer program designed to simulate a conversation with a human over the internet. Chatbots are known by other names, such as chatterbot, bot, IM bot, talkbot, interactive agent and Artificial Conversational Entity. Chatbots live within pre-existing...

Which Test Won? Comparing CTA Buttons

Which test won? In this A/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more...

Which Test Won? Request vs Schedule vs Get a Demo

Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word...

Which Test Won? Paragraph vs Bullets

Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong...

Which Test Won? Submit Registration vs Get Started vs Watch Videos

Which test won? In this A/B test, we looked at three different CTA (Call-To-Action) buttons:  Submit Registration in a gray button, Get Started in an orange button, and Watch Videos in an orange button. Variation C won with a lift of 75.1%. Variation B had a lift of...

How to Boost Business Leads and Sales with Lead Magnets

What is a lead magnet? A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or...

Which Test Won? Dark Blue vs All Blue vs Light Blue

Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue...

Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are...