Category Archives: Landing Page Optimization

Landing Page Optimization (Chapter 3)

The 2017 Conversion Rate Optimization Guide

Chapter 3


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Landing Page Optimization

Landing pages are often one page that may have a second page for additional form fields and a thank you/confirmation page. There are two types of landing pages, long format and short. Long pages are for more complicated decisions to reach the goal, whereas short are low risk where the user enters an email to get the information or trial. Having a video on a landing page is another way of providing a lot of information with a simple looking page. Continue reading

VWO’s New SmartStats Bayesian Statistics

In October 2015 VWO is launching its new SmartStats which runs on Bayesian statistics. This will provide better understanding on how long to run a test for conversion rate optimization. They do not get into the algorithm but discuss the benefits of being able to view the data in three perspectives (below).

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Conversion Rate Optimization Hacks – #CROHacks 41-50, Which Test Won

Ometrics #CROHacks, Conversion Rate Optimization HacksCRO Hacks  #41 to #50 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines.

These conversion hacks came from the TLE 2015 Which Test Won conference. 

This post is updated every time I have a new conversion lift or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics, @gregahern or on the Conversion Rate Optimization Network via G-Plus  or Linkedin

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Conversion Rate Optimization Hacks #CROHacks 21-30

Ometrics #CROHacks, Conversion Rate Optimization HacksCRO Hacks  #21 to #30  conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. I have successfully used most of these CRO hacks for clients on landing pages, ecommerce or across a whole site.

This post is updated every time I have a new conversion lift or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics, @gregahern or on the Conversion Rate Optimization Network via G-Plus  or Linkedin

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