Category Archives: Conversion Rate Optimization

Which Test Won? Request vs Schedule vs Get a Demo

Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word “Schedule” implies that the visitor has control over when the demo is conducted. It also causes the visitor to think that they can postpone the decision until a later time.  Continue reading

Which Test Won? Paragraph vs Bullets

Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong benefit using bullets instead of a paragraph because items in a bullet list tend to contain action words. You want the user to take action, and a list of action words is more compelling than a paragraph description. Continue reading

How to Boost Business Leads and Sales with Lead Magnets

What is a lead magnet?

A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or email list. The key to a successful lead magnet is understanding what the visitor really wants or needs that is related to their job or personal life. Your offer must be relevant and provide value in order for the visitor to be converted. It doesn’t have to be complicated, but it does need to be specific. Lead magnets can be used in social and viral campaigns as well as paid advertising. Continue reading

Which Test Won? Dark Blue vs All Blue vs Light Blue

Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better. 

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