Category Archives: Conversion Rate Optimization

Conversion Rate Optimization and Chatbots

In our 24/7 driven world, people expect information and help to be available on demand, especially with brand-focused companies that sell to consumers. Chatbots answer the call for this demand. Chatbots have become very useful in many ways. They help customers find information, research brands, products and services, and assist with making purchases. The cherry on top is this fact – chatbots improve conversion rates. Continue reading

Which Test Won? Comparing CTA Buttons

Which test won? In this A/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more specific set of options to meet their needs.  Continue reading

Which Test Won? Request vs Schedule vs Get a Demo

Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word “Schedule” implies that the visitor has control over when the demo is conducted. It also causes the visitor to think that they can postpone the decision until a later time.  Continue reading

Which Test Won? Paragraph vs Bullets

Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong benefit using bullets instead of a paragraph because items in a bullet list tend to contain action words. You want the user to take action, and a list of action words is more compelling than a paragraph description. Continue reading