Category Archives: Conversion Rate Optimization

Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active. How To vs Action Words

101 Growth Hacks: Ideas to Grow Your Business

101 Growth Hacks: Ideas to Grow Your Business

You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may be someone in marketing, or it may be a product manager or engineer with a unique expertise in building and engaging customers. Think of growth hacking as the fusion of marketing and coding where data drives the user to take action.

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