From Search to Checkout: AI’s Complete Takeover of E-commerce

If you’ve been on the internet too much, there’s no way you haven’t heard of AI or artificial intelligence. Why? From ChatGPT to chatbots to online shopping, almost all of our actions on the web are influenced by AI. AI has already become a staple technology used by...
 Unpacking the Results: Cyber Week 2023

 Unpacking the Results: Cyber Week 2023

Back in October, Adobe Analytics released their 2023 Holiday Spending forecast, which predicted that holiday sales (Now.1 to Dec.31) would reach $221.8 billion, representing a 4.8% growth year-over-year (YoY). Extreme discounts and the popularity of Buy Now, Pay Later...
How Chatbot Marketing is Changing the Customer Experience

How Chatbot Marketing is Changing the Customer Experience

Just a few years ago, business teams would debate whether there was a business case for adding customer service live chat to the company’s website. Since then, technology has progressed rapidly, and an increasing number of our interactions with brands today are...

What is Headless Commerce and What are its Benefits?

E-commerce has altered dramatically in the past ten years. Just think: mobile shopping, social commerce and ever-changing customer habits have given us a lot to keep up with. Headless commerce is an exciting tool that has been adopted by some industry leaders that...