Category Archives: Email Marketing

How to Boost Business Leads and Sales with Lead Magnets

What is a lead magnet?

A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or email list. The key to a successful lead magnet is understanding what the visitor really wants or needs that is related to their job or personal life. Your offer must be relevant and provide value in order for the visitor to be converted. It doesn’t have to be complicated, but it does need to be specific. Lead magnets can be used in social and viral campaigns as well as paid advertising. Continue reading

10 Ways to Improve Email Open Rates

The conversion rate of an email is heavily weighted by the subject line. Your prospects will look at the subject line for less than two seconds. That is about as much time as they get with a billboard on a highway. A subject has to intrigue your prospect enough that they’ll open the email. Without that intrigue, you just wasted all the time it took to write the email and put a mailing list together. Worse yet, maybe you just got unsubscribed. It is not unheard of for marketers to spend as much if not more time on the subject line than on the actual content of the email.

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