Category Archives: Pop-Ups

How to Boost Business Leads and Sales with Lead Magnets

What is a lead magnet?

A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or email list. The key to a successful lead magnet is understanding what the visitor really wants or needs that is related to their job or personal life. Your offer must be relevant and provide value in order for the visitor to be converted. It doesn’t have to be complicated, but it does need to be specific. Lead magnets can be used in social and viral campaigns as well as paid advertising. Continue reading

How to Engage With Your Prospect (Chapter 5)

The 2017 Conversion Rate Optimization Guide

Chapter 5


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How to engage with your prospect and not chase them away

When to engage with a prospect and what to ask is the key to any sale. Asking for the sale too early in the decision process will seem pushy. Not asking will reduce conversions to only those who really want your product or service. This section will discuss a typical sales process and when to engage with the website visitor. Continue reading

7 Secrets to High Converting Pop-Ups

Are you thinking about utilizing a website popup for a website landing page?
Are you concerned the risk outweighs the reward?

You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.

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