The 2017 Conversion Rate Optimization Guide
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How to engage with your prospect and not chase them away
When to engage with a prospect and what to ask is the key to any sale. Asking for the sale too early in the decision process will seem pushy. Not asking will reduce conversions to only those who really want your product or service. This section will discuss a typical sales process and when to engage with the website visitor. Continue reading
In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video below).
Are you thinking about utilizing a website popup for a website landing page?
Are you concerned the risk outweighs the reward?
You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.
Last week we released a new pop up feature that allows desktop and mobile pop ups to be triggered by different user events. This gets around the issue of using exit popups for mobile. Since exit popups are triggered by mouse movement and there is no mouse on your phone, now you can trigger an exit popup for desktop and set triggers like page scrolling or time to trigger on mobile.