Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word “Schedule” implies that the visitor has control over when the demo is conducted. It also causes the visitor to think that they can postpone the decision until a later time. Continue reading
Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong benefit using bullets instead of a paragraph because items in a bullet list tend to contain action words. You want the user to take action, and a list of action words is more compelling than a paragraph description. Continue reading
Which test won? In this A/B test, we looked at three different CTA (Call-To-Action) buttons: Submit Registration in a gray button, Get Started in an orange button, and Watch Videos in an orange button. Variation C won with a lift of 75.1%. Variation B had a lift of 44.6%. Continue reading
Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better.
Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.