Category Archives: A/B Testing

Lift Conversions With Pricing Psychology

The Psychology of Pricing and Purchasing Decisions

The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale.  The topic of pricing is a challenging and sometimes confusing hurdle for any company. There are many factors to consider, and one of the most important is the psychology of pricing. Let’s look at some the psychological factors that determine how people make purchasing decisions. Continue reading

Which Test Won? Contact Us vs Live Chat Test


Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in this test, having both had the greatest lift.