Google Safe Mobile Pop-Ups – What to Know and Solutions

In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video...

7 Secrets to High Converting Pop-Ups

Are you thinking about utilizing a website popup for a website landing page? Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best...

Ometrics Adds User Based Mobile Pop-up Triggers

Last week we released a new pop up feature that allows desktop and mobile pop ups to be triggered by different user events. This gets around the issue of using exit popups for mobile. Since exit popups are triggered by mouse movement and there is no mouse on your...

What Can Pokémon Go Learn From Website Conversion Optimization?

Pokémon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren’t completely focused on their immediate surroundings...

Offering customers free shipping to improve your conversion rate

In this article, we’re going to show a quick summary of how we improved conversion rate for a leading e-commerce apparel retailer, by over 20% with a simple free shipping test. This is an extremely simple test, and easy to run on your own site. Should you Test...