Lift Conversions With Pricing Psychology

The Psychology of Pricing and Purchasing Decisions The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale.  The topic of pricing is a challenging and sometimes...

How To Avoid Google’s Mobile Penalty And Still Use Pop-ups

In early January, Google initiated a new algorithm that ranks sites based on a mobile perspective including pop-ups. I recommend that you evaluate your website and follow these steps to ensure you don’t land in Google’s penalty box. Here are a few reasons...

Which Test Won? Contact Us vs Live Chat Test

Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...

How to Make a Pop Up That Does Not Annoy Visitors

How to make Popups that do not annoy your visitors We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and...

Google Safe Mobile Pop-Ups – What to Know and Solutions

In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video...