The Psychology of Pricing and Purchasing Decisions The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale. The topic of pricing is a challenging and sometimes...
In early January, Google initiated a new algorithm that ranks sites based on a mobile perspective including pop-ups. I recommend that you evaluate your website and follow these steps to ensure you don’t land in Google’s penalty box. Here are a few reasons...
Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...
How to make Popups that do not annoy your visitors We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and...
In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video...
