How to make Popups that do not annoy your visitors
We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and are a pleasant experience for the visitor.
In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video below).
Are you thinking about utilizing a website popup for a website landing page?
Are you concerned the risk outweighs the reward?
You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.
Last week we released a new pop up feature that allows desktop and mobile pop ups to be triggered by different user events. This gets around the issue of using exit popups for mobile. Since exit popups are triggered by mouse movement and there is no mouse on your phone, now you can trigger an exit popup for desktop and set triggers like page scrolling or time to trigger on mobile.
Pokémon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren’t completely focused on their immediate surroundings but they are exploring the world… sort of.
The question is: Besides re-building the brand for Pokémon and all of its affiliated gaming revenue streams, is there more to be had? I think so…