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Before we get into the mechanics of a good landing page, we first have to ask ourselves a few questions:
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Heat maps present data in a colored format. The hotter colors like red indicate more activity, and the cooler colors like blue indicate less activity.
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The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under #CROHacks and on Instagram @ometricsllc. More can be found at https://www.ometrics.com/blog/category/crohacks/. Although these hacks are from real tests, it is important that you run a test yourself. It is not uncommon for an A/B test to change results even in the same industry. This is due to many factors, especially the targeted audience and ad.
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Once you think you have determined the problem and have created a solution, the current site (the control) and the new solution (the variation) need to be tested against each other to determine which solution has a higher conversion rate. Continue reading
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Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This section breaks down a page by its individual elements that are often tested to improve the conversion rate. Each of the following elements need to be tested separately and together to create a page with a highest conversion rate. Continue reading