The Golden Rules of Conversion Rate Optimization (Chapter 14)

The 2021 Conversion Rate Optimization Guide Chapter 14 <<Previous  | Table of Contents | Download the CRO Guide | Next >> The Golden Rules of Conversion Rate Optimization Always test to statistical confidence. Always test for at least a full week. There...

Engaging Users with Feedback and Surveys (Chapter 11)

The 2021 Conversion Rate Optimization Guide Chapter 11 <<Previous  | Table of Contents | Download the CRO Guide | Next >> Engaging Users with Feedback and Surveys Before we get into the mechanics of a good landing page, we first have to ask ourselves a few...

Other Conversion Rate Optimization Tools (Chapter 13)

The 2021 Conversion Rate Optimization Guide Chapter 13 <<Previous  | Table of Contents | Download the CRO Guide | Next >> Other Conversion Rate Optimization Tools Heat maps Heat maps present data in a colored format.  The hotter colors like red indicate...

CRO Hacks (Chapter 15)

The 2021 Conversion Rate Optimization Guide Chapter 15 <<Previous  | Table of Contents | Download the CRO Guide #CROHacks The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under...

A/B Testing (Chapter 12)

The 2021 Conversion Rate Optimization Guide Chapter 12 <<Previous  | Table of Contents | Download the CRO Guide | Next >> A/B Testing Once you think you have determined the problem and have created a solution, the current site (the control) and the new...

Conversion Rate Optimization Page Elements (Chapter 7)

The 2021 Conversion Rate Optimization Guide Chapter 7 <<Previous  | Table of Contents | Download the CRO Guide | Next >> Conversion Rate Optimization Page Elements Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This...

Lift Conversions With Pricing Psychology

The Psychology of Pricing and Purchasing Decisions The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale.  The topic of pricing is a challenging and sometimes...

How To Avoid Google’s Mobile Penalty And Still Use Pop-ups

In early January, Google initiated a new algorithm that ranks sites based on a mobile perspective including pop-ups. I recommend that you evaluate your website and follow these steps to ensure you don’t land in Google’s penalty box. Here are a few reasons...

Which Test Won? Contact Us vs Live Chat Test

Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...

How to Make a Pop Up That Does Not Annoy Visitors

How to make Popups that do not annoy your visitors We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and...