The 2018 Conversion Rate Optimization Guide
Engaging Users with Feedback and Surveys
Before we get into the mechanics of a good landing page, we first have to ask ourselves a few questions:
Heat maps present data in a colored format. The hotter colors like red indicate more activity, and the cooler colors like blue indicate less activity.
The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under #CROHacks and on Instagram @ometricsllc. More can be found at https://www.ometrics.com/blog/category/crohacks/. Although these hacks are from real tests, it is important that you run a test yourself. It is not uncommon for an A/B test to change results even in the same industry. This is due to many factors, especially the targeted audience and ad.
Once you think you have determined the problem and have created a solution, the current site (the control) and the new solution (the variation) need to be tested against each other to determine which solution has a higher conversion rate. Continue reading
Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This section breaks down a page by its individual elements that are often tested to improve the conversion rate. Each of the following elements need to be tested separately and together to create a page with a highest conversion rate. Continue reading