Which Test Won? How To vs Action Words
Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are...101 Growth Hacks: Ideas to Grow Your Business
101 Growth Hacks: Ideas to Grow Your Business You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may...Which Test Won? Small vs Large Product Image
Which test won? In this A/B test, we compared a small product image with a large product image. Variation B won. The larger product image had a 28% lift in add to cart.10 Traits of Conversion Rate Optimization Experts
How do you know a conversion rate optimization expert when you meet them? Here are ten characteristics of a true conversion rate optimization expert. 1) A CRO expert relies on data, not personal opinion. We all have personal opinions, but when it comes to the...15 Infographics on the Psychology of Online Sales & Marketing
Here are 15 of the most popular infographics on the psychology of online sales and marketing, from colors to eCommerce to layout and the psychological motivation to purchase.
