VWO’s New SmartStats Bayesian Statistics

In October 2015 VWO is launching its new SmartStats which runs on Bayesian statistics. This will provide better understanding on how long to run a test for conversion rate optimization. They do not get into the algorithm but discuss the benefits of being able to view...

Don’t Be Tricked With False Positives When A-B Testing

Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can...

Conversion Rate Optimization Hacks – #CROHacks 31-40

CRO Hacks  #31 to #40 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. I have successfully used most of these CRO hacks for clients on landing pages, ecommerce or across a whole...

Persuasive Words That Convert Readers Into Buyers

Persuasive words can make all the difference. Whether you’re building a better sales page, creating a call-to-action or writing the perfect subject line for your email, finding the words that pull your potential customer in will convert your readers into loyal buyers....