The Psychology of Pricing and Purchasing Decisions
The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale. The topic of pricing is a challenging and sometimes confusing hurdle for any company. There are many factors to consider, and one of the most important is the psychology of pricing. Let’s look at some the psychological factors that determine how people make purchasing decisions. Continue reading
Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in this test, having both had the greatest lift.
Are you thinking about utilizing a website popup for a website landing page?
Are you concerned the risk outweighs the reward?
You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.
Pokémon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren’t completely focused on their immediate surroundings but they are exploring the world… sort of.
The question is: Besides re-building the brand for Pokémon and all of its affiliated gaming revenue streams, is there more to be had? I think so…