Other Conversion Rate Optimization Tools (Chapter 13)

The 2019 Conversion Rate Optimization Guide Chapter 13 <<Previous  | Table of Contents | Download the CRO Guide | Next >> Other Conversion Rate Optimization Tools Heat maps Heat maps present data in a colored format.  The hotter colors like red indicate...

Conversion Rate Optimization Page Elements (Chapter 7)

The 2019 Conversion Rate Optimization Guide Chapter 7 <<Previous  | Table of Contents | Download the CRO Guide | Next >> Conversion Rate Optimization Page Elements Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This...

Lift Conversions With Pricing Psychology

The Psychology of Pricing and Purchasing Decisions The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale.  The topic of pricing is a challenging and sometimes...

How To Avoid Google’s Mobile Penalty And Still Use Pop-ups

In early January, Google initiated a new algorithm that ranks sites based on a mobile perspective including pop-ups. I recommend that you evaluate your website and follow these steps to ensure you don’t land in Google’s penalty box. Here are a few reasons...

Which Test Won? Contact Us vs Live Chat Test

Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...

7 Secrets to High Converting Pop-Ups

Are you thinking about utilizing a website popup for a website landing page? Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best...