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Almost all companies have a website. They usually contain multiple sections including home page, contact us, product or services pages, about us, case studies, a blog, ecommerce and more. Often websites have landing pages not connected to the main site navigation that are targeting specific ad campaigns for a target market. Continue reading
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Before we get to the actual form we should talk about the commitment to fill out the form. In the process of a sale there are a number of steps that a prospect goes through in the buying cycle. The tipping point is when the prospect is ready to commit to submitting information. There are two psychological theories that can be used during this process: Continue reading
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Now I know we are not all ADHD, but many of us have been affected by the speed of technology and we tend to have the attention span of a gnat. The point is this: Landing pages need to be designed for those of us who are multitasking and only spend approximately 3-5 seconds on a page. Information should be simple, broken into bit size chunks, using bullets instead of paragraphs. Continue reading
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Each page has a purpose, something you want the user to do. For those of you who took an art class, you may remember how some paintings can have a directional flow to them that causes your eyes to follow a path or line. Like a painting, a web page needs to be constructed such that the user’s eyes follow an unconscious path which ends at the call-to-action. In most cases, we want the user to go through this process: Continue reading