Category Archives: Conversion Rate Optimization

Conversion Rate Optimization Page Copy (Chapter 9)

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The 2018 Conversion Rate Optimization Guide

Chapter 9

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Copy simplified for ADHD

Now I know we are not all ADHD, but many of us have been affected by the speed of technology and we tend to have the attention span of a gnat. The point is this:  Landing pages need to be designed for those of us who are multitasking and only spend approximately 3-5 seconds on a page.  Information should be simple, broken into bit size chunks, using bullets instead of paragraphs. Continue reading →

Conversion Rate Optimization Page Layout (Chapter 8)

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The 2018 Conversion Rate Optimization Guide

Chapter 8

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Page layout and flow

Each page has a purpose, something you want the user to do. For those of you who took an art class, you may remember how some paintings can have a directional flow to them that causes your eyes to follow a path or line. Like a painting, a web page needs to be constructed such that the user’s eyes follow an unconscious path which ends at the call-to-action. In most cases, we want the user to go through this process: Continue reading →

Conversion Rate Optimization Page Elements (Chapter 7)

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The 2018 Conversion Rate Optimization Guide

Chapter 7

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Conversion Rate Optimization Page Elements

Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This section breaks down a page by its individual elements that are often tested to improve the conversion rate. Each of the following elements need to be tested separately and together to create a page with a highest conversion rate. Continue reading →