Category Archives: Conversion Rate Optimization

Conversion Rate Optimization Page Layout (Chapter 8)

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The 2018 Conversion Rate Optimization Guide

Chapter 8

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Page layout and flow

Each page has a purpose, something you want the user to do. For those of you who took an art class, you may remember how some paintings can have a directional flow to them that causes your eyes to follow a path or line. Like a painting, a web page needs to be constructed such that the user’s eyes follow an unconscious path which ends at the call-to-action. In most cases, we want the user to go through this process: Continue reading →

Conversion Rate Optimization Page Elements (Chapter 7)

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The 2018 Conversion Rate Optimization Guide

Chapter 7

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Conversion Rate Optimization Page Elements

Most sites have landing pages or a focal page like a trial, demo, or pricing type page. This section breaks down a page by its individual elements that are often tested to improve the conversion rate. Each of the following elements need to be tested separately and together to create a page with a highest conversion rate. Continue reading →

Lift Conversions With Pricing Psychology

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The Psychology of Pricing and Purchasing Decisions

The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale.  The topic of pricing is a challenging and sometimes confusing hurdle for any company. There are many factors to consider, and one of the most important is the psychology of pricing. Let’s look at some the psychological factors that determine how people make purchasing decisions. Continue reading →