Don’t Be Tricked With False Positives When A-B Testing

Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can...

Conversion Rate Optimization Hacks – #CROHacks 31-40

CRO Hacks  #31 to #40 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. I have successfully used most of these CRO hacks for clients on landing pages, ecommerce or across a whole...

Persuasive Words That Convert Readers Into Buyers

Persuasive words can make all the difference. Whether you’re building a better sales page, creating a call-to-action or writing the perfect subject line for your email, finding the words that pull your potential customer in will convert your readers into loyal buyers....

What Colors Kill Conversion Rate Optimization?

Your potential customer is waiting for you to entice them. They’ve read your marketing material, they know what you you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and...