Which Test Won? Contact Us vs Live Chat Test

Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...

7 Secrets to High Converting Pop-Ups

Are you thinking about utilizing a website popup for a website landing page? Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best...

What Can Pokémon Go Learn From Website Conversion Optimization?

Pokémon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren’t completely focused on their immediate surroundings...

Offering customers free shipping to improve your conversion rate

In this article, we’re going to show a quick summary of how we improved conversion rate for a leading e-commerce apparel retailer, by over 20% with a simple free shipping test. This is an extremely simple test, and easy to run on your own site. Should you Test...

VWO’s New SmartStats Bayesian Statistics

In October 2015 VWO is launching its new SmartStats which runs on Bayesian statistics. This will provide better understanding on how long to run a test for conversion rate optimization. They do not get into the algorithm but discuss the benefits of being able to view...

Don’t Be Tricked With False Positives When A-B Testing

Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can...