The 2018 Conversion Rate Optimization Guide

Table of Contents

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You only have seconds of time to convince the user to take action before they move onto another site. This conversion rate optimization guide covers proven design and testing techniques to optimize website and landing page conversion rates.

This conversion rate optimization guide is periodically updated at www.ometrics.com. If you have any questions or comments, please send them to greg@ometrics.com.

Table of Contents

Chapter 1 – What is Conversion Rate Optimization?
Learn the benefits of conversion rate optimization, baseline metrics/KPI’s and what is a good conversion rate. Continue reading →

The 2018 Conversion Rate Optimization Guide

Chapter 1

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What is Conversion Rate Optimization?

Conversion rate optimization is the art of increasing the number of user actions, such as clicking a submit button on a website or landing page, and it can also be applied to email campaigns. The conversion is defined by a goal, which can vary from the user reaching a page in a conversion to a sale, download, registration or other action by the user. Conversion rate optimization uses a combination of disciplines from creative design and content, psychology, science and statistics to achieve the goal. Continue reading →

The 2018 Conversion Rate Optimization Guide

Chapter 2

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Where to Start with Conversion Rate Optimization

Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does. Continue reading →