Landing Page Optimization (Chapter 3)

The 2017 Conversion Rate Optimization Guide

Chapter 3


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Landing Page Optimization

Landing pages are often one page that may have a second page for additional form fields and a thank you/confirmation page. There are two types of landing pages, long format and short. Long pages are for more complicated decisions to reach the goal, whereas short are low risk where the user enters an email to get the information or trial. Having a video on a landing page is another way of providing a lot of information with a simple looking page. Continue reading

Website Conversion Rate Optimization (Chapter 4)

The 2017 Conversion Rate Optimization Guide

Chapter 4


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Website Conversion Rate Optimization

Almost all companies have a website. They usually contain multiple sections including home page, contact us, product or services pages, about us, case studies, a blog, ecommerce and more. Often websites have landing pages not connected to the main site navigation that are targeting specific ad campaigns for a target market. Continue reading

How to Engage With Your Prospect (Chapter 5)

The 2017 Conversion Rate Optimization Guide

Chapter 5


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How to engage with your prospect and not chase them away

When to engage with a prospect and what to ask is the key to any sale. Asking for the sale too early in the decision process will seem pushy. Not asking will reduce conversions to only those who really want your product or service. This section will discuss a typical sales process and when to engage with the website visitor. Continue reading

Conversion Rate Optimization Page Forms (Chapter 10)

The 2017 Conversion Rate Optimization Guide

Chapter 10


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Forms that convert

Before we get to the actual form we should talk about the commitment to fill out the form.  In the process of a sale there are a number of steps that a prospect goes through in the buying cycle. The tipping point is when the prospect is ready to commit to submitting information. There are two psychological theories that can be used during this process: Continue reading