Which test won? In this A/B test, we looked at three different CTA (Call-To-Action) buttons: Submit Registration in a gray button, Get Started in an orange button, and Watch Videos in an orange button. Variation C won with a lift of 75.1%. Variation B had a lift of 44.6%. Continue reading
A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or email list. The key to a successful lead magnet is understanding what the visitor really wants or needs that is related to their job or personal life. Your offer must be relevant and provide value in order for the visitor to be converted. It doesn’t have to be complicated, but it does need to be specific. Lead magnets can be used in social and viral campaigns as well as paid advertising. Continue reading
Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better.
Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may be someone in marketing, or it may be a product manager or engineer with a unique expertise in building and engaging customers. Think of growth hacking as the fusion of marketing and coding where data drives the user to take action.