Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may be someone in marketing, or it may be a product manager or engineer with a unique expertise in building and engaging customers. Think of growth hacking as the fusion of marketing and coding where data drives the user to take action.
Which test won? In this A/B test, we compared a small product image with a large product image. Variation B won. The larger product image had a 28% lift in add to cart.
How do you know a conversion rate optimization expert when you meet them? Here are ten characteristics of a true conversion rate optimization expert. Continue reading
Here are 15 of the most popular infographics on the psychology of online sales and marketing, from colors to eCommerce to layout and the psychological motivation to purchase. Continue reading