Maximize Your Results, Choose The Right Online Survey

Gathering qualitative information with online surveys before A/B testing your site is the most efficient way to find out what the core issue is. This way you are not randomly testing items but testing what affects the user the most in the decision process. Here are...

Persuasive Words That Convert Readers Into Buyers

Persuasive words can make all the difference. Whether you’re building a better sales page, creating a call-to-action or writing the perfect subject line for your email, finding the words that pull your potential customer in will convert your readers into loyal buyers....

What Colors Kill Conversion Rate Optimization?

Your potential customer is waiting for you to entice them. They’ve read your marketing material, they know what you you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and...

What Conversion Experts Test First For Quick Results

Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and...

18 Subconscious Landing Page Conversion Triggers

Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions...