Category Archives: #CROHacks

Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.

Continue reading

2018 Slack Groups for Entrepreneurs

slackWhat is Slack?

Slack is a digital workspace that allows teams and groups to communicate and collaborate on topics and projects. A team is a group of people that you work with every day who use Slack to communicate. A Slack Team is the digital space where you share information. Continue reading

CRO Hacks (Chapter 15)

The 2018 Conversion Rate Optimization Guide

Chapter 15

<<Previous  | Table of Contents | Download the CRO Guide


The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under #CROHacks and on Instagram @ometricsllc. More can be found at Although these hacks are from real tests, it is important that you run a test yourself. It is not uncommon for an A/B test to change results even in the same industry. This is due to many factors, especially the targeted audience and ad.

Continue reading