Which test won? In this A/B test, we looked at three different CTA (Call-To-Action) buttons: Submit Registration in a gray button, Get Started in an orange button, and Watch Videos in an orange button. Variation C won with a lift of 75.1%. Variation B had a lift of 44.6%.
Orange is a powerful button color that tends to get higher conversions. Keep in mind that “Watch Videos” is less risky than “Get Started” or “Submit Registration,” which also contributes to the higher conversion rate. Users will often choose the less risky option when it comes to CTA buttons.
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