Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong benefit using bullets instead of a paragraph because items in a bullet list tend to contain action words. You want the user to take action, and a list of action words is more compelling than a paragraph description.
Latest posts by Greg Ahern (see all)
- Which Test Won? Request vs Schedule vs Get a Demo - November 15, 2017
- Which Test Won? Paragraph vs Bullets - October 31, 2017
- Which Test Won? Submit Registration vs Get Started vs Watch Videos - October 19, 2017