Which test won? In this A/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more specific set of options to meet their needs.
Latest posts by Greg Ahern (see all)
- The Chatbot Ecommerce Invasion - August 1, 2018
- How Chatbots Add A Touch Of Humanity & Increase Your Online Sales - July 18, 2018
- How to Build a Chatbot - May 15, 2018