Which test won? In this A/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more specific set of options to meet their needs.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
Latest posts by Greg Ahern (see all)
- How to Add a Chatbot to Your Ecommerce Website (Step-by-Step) - June 2, 2026
- How to Use a Chatbot for Lead Generation (And Actually Get Results) - May 26, 2026
- The Rise of Intelligent Websites - February 19, 2025
