Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are...

2024 Slack Groups for Entrepreneurs

What is Slack? Slack is a digital workspace that allows teams and groups to communicate and collaborate on topics and projects. A team is a group of people that you work with every day who use Slack to communicate. A Slack Team is the digital space where you share...

CRO Hacks (Chapter 15)

The 2021 Conversion Rate Optimization Guide Chapter 15 <<Previous  | Table of Contents | Download the CRO Guide #CROHacks The following are conversion rate optimization hacks, which are tests results I post on the Ometrics blog and socially on Twitter under...

Which Test Won? Contact Us vs Live Chat Test

Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in...