Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better.
Latest posts by Greg Ahern (see all)
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