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Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does. Continue reading
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Almost all companies have a website. They usually contain multiple sections including home page, contact us, product or services pages, about us, case studies, a blog, ecommerce and more. Often websites have landing pages not connected to the main site navigation that are targeting specific ad campaigns for a target market. Continue reading
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Before we get to the actual form we should talk about the commitment to fill out the form. In the process of a sale there are a number of steps that a prospect goes through in the buying cycle. The tipping point is when the prospect is ready to commit to submitting information. There are two psychological theories that can be used during this process: Continue reading
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Now I know we are not all ADHD, but many of us have been affected by the speed of technology and we tend to have the attention span of a gnat. The point is this: Landing pages need to be designed for those of us who are multitasking and only spend approximately 3-5 seconds on a page. Information should be simple, broken into bit size chunks, using bullets instead of paragraphs. Continue reading