Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are...
101 Growth Hacks: Ideas to Grow Your Business You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may...
Which test won? In this A/B test, we compared a small product image with a large product image. Variation B won. The larger product image had a 28% lift in add to cart.
How do you know a conversion rate optimization expert when you meet them? Here are ten characteristics of a true conversion rate optimization expert. 1) A CRO expert relies on data, not personal opinion. We all have personal opinions, but when it comes to the...
Here are 15 of the most popular infographics on the psychology of online sales and marketing, from colors to eCommerce to layout and the psychological motivation to purchase.
What is Slack? Slack is a digital workspace that allows teams and groups to communicate and collaborate on topics and projects. A team is a group of people that you work with every day who use Slack to communicate. A Slack Team is the digital space where you share...
