Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are...

101 Growth Hacks: Ideas to Grow Your Business

101 Growth Hacks: Ideas to Grow Your Business You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may...

10 Traits of Conversion Rate Optimization Experts

  How do you know a conversion rate optimization expert when you meet them?  Here are ten characteristics of a true conversion rate optimization expert. 1) A CRO expert relies on data, not personal opinion. We all have personal opinions, but when it comes to the...

2019 Slack Groups for Entrepreneurs

What is Slack? Slack is a digital workspace that allows teams and groups to communicate and collaborate on topics and projects. A team is a group of people that you work with every day who use Slack to communicate. A Slack Team is the digital space where you share...