Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Which test won? In this A/B test, we compared a small product image with a large product image. Variation B won. The larger product image had a 28% lift in add to cart.
A Review of A/B Testing Tools
There are many A/B testing tools on the market right now. If you are planning to run an A/B test on your website or landing page, it’s often hard to tell which tool will work best for your business.
The 2017 Conversion Rate Optimization Guide
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Once you think you have determined the problem and have created a solution, the current site (the control) and the new solution (the variation) need to be tested against each other to determine which solution has a higher conversion rate. Continue reading
Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can affect it is required.