Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Which test won? In this A/B test, we compared a small product image with a large product image. Variation B won. The larger product image had a 28% lift in add to cart.
A Review of A/B Testing Tools
There are many A/B testing tools on the market right now. If you are planning to run an A/B test on your website or landing page, it’s often hard to tell which tool will work best for your business.
The 2018 Conversion Rate Optimization Guide
Once you think you have determined the problem and have created a solution, the current site (the control) and the new solution (the variation) need to be tested against each other to determine which solution has a higher conversion rate. Continue reading
The Psychology of Pricing and Purchasing Decisions
The pricing page is the second most popular page on a site. How you price a product or give a discount in an eCommerce site can make all the difference in a sale. The topic of pricing is a challenging and sometimes confusing hurdle for any company. There are many factors to consider, and one of the most important is the psychology of pricing. Let’s look at some the psychological factors that determine how people make purchasing decisions. Continue reading