Conversion Rate Optimization Hacks #CROHacks 21-30

Ometrics #CROHacks, Conversion Rate Optimization HacksCRO Hacks  #21 to #30  conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about your site and busines. I have successfully used most of these CRO hacks for clients on landing pages, ecommerce or across a whole site.

This post is updated every time I have a new conversion lift or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics, @gregahern or on the Conversion Rate Optimization Network via G-Plus  or Linkedin

If you have a CRO Hack add it to the comments below or send it to me with your name and twitter handle for credit to greg@ometrics.com.

CROHack 21 – Only use three bullet points when listing benefits or top features. I have experienced lifts of 73% by simplifying copy to three bullets

CROHack 22 – Simplify the decision process, copy, images, CTA, focus the prospect to one decision.

CROHack 23 – Use heat maps to determine where users are not clicking then remove those links.

CROHack 24 – Use heat maps to determine where users are clicking and add hyperlinks to those words and images

CROHack 25 – Analyze the time it takes to fill out each field in a form to determine user issues. This helps is determining where a user is confused by your question or how they are to enter their answer.

CROHack 26 – Never have two CTA’s on a page with the exception of buy and trial.

CROHack 27 – Try other “Free Trial” CTA’s such as “Try It Free”. A “free trial” can have other concepts attached to it like a commitment.

CROHack 28 – Create CTA’s with the users end goal in mind. Instead of “Submit” try “Yes, send me….”

CROHack 29 – When offering a trial and no credit card is needed, state “no credit card required”. I have experienced a 16% lift stating this.

CROHack 30 – Reduce your form to the bare minimum fields as possible. Each field can add 3% to 5% drop in lift. I had one client that had no fields just download the software. They had a 50% conversion rate. That is half the visitors downloaded! Most conversion rates are 5-15%. My test have shown 3% to 5% lift for every field I removed. Most of the fields where marketing related.

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Greg Ahern

Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization and lead generation. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses, including web marketing, web development and internet lead generation, which have been successfully acquired. Greg is the Denver Chapter Leader for the Digital Analytics Association. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack.
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