These conversion hacks came from the TLE 2015 Which Test Won conference.
This post is updated every time I have a new conversion lift or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics, @gregahern or on the Conversion Rate Optimization Network via G-Plus or Linkedin
If you have a conversion hack add it to the comments below or send it to me with your name and twitter handle for credit to firstname.lastname@example.org.
CROHack 41 – We don’t see things as they are, we see them as we are. So be careful not to disturb your test with your own perspective.
CROHack 42 – Research shows incentives does NOT alter survey results but will increase response rates. So reward them with Amazon gift cards
CROHack 43 – A/B testing: Finding a loss is a win, because you avoided pushing live ‘non-improvement’. It is just as important to know what does not work.
CROHack 44 – Optimize conversions by device. Start with removing images on the smaller devices such as cell phones.
CROHack 45 – A test showed more clarity with customer surveys by removing predefined answers and analyze the text response only. – It is better to get a lot of answers and take the time to bucket them than to bucket what you think are the answer and force them onto your users. Often I will do a broad text answer survey then once I have the buckets of answers do another survey with a radio button for each bucket.
CROHack 46 – Small changes often make a big lift. Never overlook a small change like one word or removing one element. And just because they are small does not mean you should test them all at once.
CROHack 47 – Listening to your customer – To many companies get ideas internally which means they are all really coming from the same source. Myself and other consultants will happily give you a list of ideas to test for a surprisingly low cost one time or monthly.
CROHack 48 – What has worked in the past does not necessarily work in the future.
CROHack 49 – Consider external factors in all your testing,
CROHack 50 – A test resulted with credit card Icons converted better on mobile than desktop