Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Latest posts by Greg Ahern (see all)
- Which Test Won? Request vs Schedule vs Get a Demo - November 15, 2017
- Which Test Won? Paragraph vs Bullets - October 31, 2017
- Which Test Won? Submit Registration vs Get Started vs Watch Videos - October 19, 2017