Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Latest posts by Greg Ahern (see all)
- Chatbots are Hot for Lead Generation - October 8, 2018
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- How Chatbots Add A Touch Of Humanity & Increase Your Online Sales - July 18, 2018