Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
Latest posts by Greg Ahern (see all)
- The Role of Chatbots in Enhancing Customer Experience: A Deep Dive - March 14, 2024
- Tackling Low Conversion Rates: A/B Testing Strategies Fueled by AI-Based Insights - March 14, 2024
- Why Support Bots Can’t Keep Up: The Case for E-commerce Specific Chatbots - February 28, 2024
