Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.
Latest posts by Greg Ahern (see all)
- The Chatbot Ecommerce Invasion - August 1, 2018
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- How to Build a Chatbot - May 15, 2018