Having your customers easily contact you is very important in building trust. Even if they never contact you just knowing they can is important. In this test version A won. B had a 24% drop and C had a 78% drop in clicks. Contact Us was better than Chat Live, but in this test, having both had the greatest lift.
Greg Ahern
Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization and lead generation. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses, including web marketing, web development and internet lead generation, which have been successfully acquired. Greg is the Denver Chapter Leader for the Digital Analytics Association. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack.
Latest posts by Greg Ahern (see all)
- 2017 A/B Testing Tools Review for Conversion Rate Optimization Experts - April 20, 2017
- 2017 Slack Groups for Entrepreneurs - April 18, 2017
- 2017 Conversion Rate Optimization Guide - March 21, 2017
Interesting how such a small change could bring those types of results!
-Ben