Category Archives: Conversion Rate Optimization

Which Test Won? Dark Blue vs All Blue vs Light Blue

Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better. 

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Which Test Won? How To vs Action Words

Which test won? In this A/B test, we compared a list of benefits that started with “how to” with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.

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101 Growth Hacks: Ideas to Grow Your Business

101 Growth Hacks: Ideas to Grow Your Business

You have heard the term growth hacking or growth hackers, but what is it and who are they? Growth hacks are a set of typical and atypical strategies or experiments that promote the growth of a company. A growth hacker may be someone in marketing, or it may be a product manager or engineer with a unique expertise in building and engaging customers. Think of growth hacking as the fusion of marketing and coding where data drives the user to take action.

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