Tag Archives: landing page optimization

Landing Page Optimization (Chapter 3)

The 2017 Conversion Rate Optimization Guide

Chapter 3


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Landing Page Optimization

Landing pages are often one page that may have a second page for additional form fields and a thank you/confirmation page. There are two types of landing pages, long format and short. Long pages are for more complicated decisions to reach the goal, whereas short are low risk where the user enters an email to get the information or trial. Having a video on a landing page is another way of providing a lot of information with a simple looking page. Continue reading

What Colors Kill Conversion Rate Optimization?

Your potential customer is waiting for you to entice them. They’ve read your marketing material, they know what you you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page.

You’ve done everything you could do, and now you have to convince them to pull out their credit card and purchase what you’re offering. Even though you woo them with words and benefits, could there be something holding them back? Could it be something as simple as color?

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What Conversion Experts Test First For Quick Results

Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and feedback tabs. Once you have built a baseline and have an understanding of where the problem is you can start A/B testing or split testing. To learn more about how to use different optimization tools download this guide.

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