22% More Conversions
Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? You guessed it the 1,2,3 step process. In an A/B test using 1,2,3 type instructions (B) had a 22% increase in form submissions.
The reason why has to do with putting the user as ease with the future and how long the process will take. I think it also has to do with the human nature of users liking to be instructed in a very formatted way. No fuzzy logic or uncertainties.
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