10% More Conversions

We have all seen forms on the right, left, top, bottom and wondered which is better. In this A/B test when the from was placed on the right there was a 10% increase in conversions. When you have little text and images this format converts better.

form optimization - on left

In formats with long sections of text ironically often having the form on the bottom below the fold with call-to action buttons interspersed works well. This has to do with the slow process of convincing the user and pitching them over coming one obstacle at a time.

Greg Ahern
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