10% More Conversions
We have all seen forms on the right, left, top, bottom and wondered which is better. In this A/B test when the from was placed on the right there was a 10% increase in conversions. When you have little text and images this format converts better.
In formats with long sections of text ironically often having the form on the bottom below the fold with call-to action buttons interspersed works well. This has to do with the slow process of convincing the user and pitching them over coming one obstacle at a time.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
Latest posts by Greg Ahern (see all)
- The Role of Chatbots in Enhancing Customer Experience: A Deep Dive - March 14, 2024
- Tackling Low Conversion Rates: A/B Testing Strategies Fueled by AI-Based Insights - March 14, 2024
- Why Support Bots Can’t Keep Up: The Case for E-commerce Specific Chatbots - February 28, 2024
