Don’t Be Tricked With False Positives When A-B Testing
Often when running conversion rate optimization A/B testing (split testing) the tests are concluded too early even though the results are showing a statistically accurate result. To avoid this false positive a general understanding of the life of a test and what can...What Colors Kill Conversion Rate Optimization?
Your potential customer is waiting for you to entice them. They’ve read your marketing material, they know what you you’re selling and they’ve thought long and hard about clicking the “buy” button you have on your sales page. You’ve done everything you could do, and...What Conversion Experts Test First For Quick Results
Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and...Want Answers?… Don’t Break These 5 Rules for Feedback
Has this happened to you? You’ve got a fantastic survey to give out to your customers that’s going to change your business for the better. The questions are up and ready to go. The multiple-choice bubbles are just waiting to be filled in. There’s just one thing left...
