What is a lead magnet?
A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or email list. The key to a successful lead magnet is understanding what the visitor really wants or needs that is related to their job or personal life. Your offer must be relevant and provide value in order for the visitor to be converted. It doesn’t have to be complicated, but it does need to be specific. Lead magnets can be used in social and viral campaigns as well as paid advertising. Continue reading
In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video below).
Are you thinking about utilizing a website popup for a website landing page?
Are you concerned the risk outweighs the reward?
You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.
Google Adwords allows you to present your ad with keywords that are searched exactly, broadly or by phrase. However, some of the match options do not work well for lead generation.