How to Boost Business Leads and Sales with Lead Magnets

What is a lead magnet? A lead magnet is a conversion rate optimization tactic or hack which provides information usually in the form of a PDF or graphic which is placed on a website in exchange for contact information. The contact information is used as a lead or...

Google Safe Mobile Pop-Ups – What to Know and Solutions

In August Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The algorithm change takes effect January 2017. Google’s goal is to reduce frustration and death by snake bites (see video...

7 Secrets to High Converting Pop-Ups

Are you thinking about utilizing a website popup for a website landing page? Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best...

Which Exact, Phrase, Broad Match Is Best For Lead Generation

Google Adwords allows you to present your ad with keywords that are searched exactly, broadly or by phrase. However, some of the match options do not work well for lead generation. Here are Google’s examples of different match types: Exact using […] Exact match...