Landing page optimization is all about convincing your reader to pay attention to you and understanding what they really want. What you present to them and how you present it is critical. Here are 18 sub-conscious triggers that will increase landing page conversions and turn website visitors into loyal fans of your business.
As Marketers we struggle between asking all the questions we can and getting no response and asking a few questions never being satisfied but getting more results. In this test below the desire to understand the customer location and industry was tested against a simpler form with just contact information.
10% More Conversions
We have all seen forms on the right, left, top, bottom and wondered which is better. In this A/B test when the from was placed on the right there was a 10% increase in conversions. When you have little text and images this format converts better.
22% More Conversions
Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? You guessed it the 1,2,3 step process. In an A/B test using 1,2,3 type instructions (B) had a 22% increase in form submissions.