Persuasive Words That Convert Readers Into Buyers

Persuasive words can make all the difference. Whether you’re building a better sales page, creating a call-to-action or writing the perfect subject line for your email, finding the words that pull your potential customer in will convert your readers into loyal buyers.

Action words

We like words that make us move. The kind of words that inspire us to act and think about what we really want. The type of words that get us up out of our seat and do something about our life.

When you put action words into your call to action, you demand someone to take a chance and spring into action! Words like, “accelerate,” “claim”, “get”, “download”, “start”, “build” and “make” allow a person the permission to take a risk and go for what you’re selling.

Numbers

People love reading lists. Take a look at every popular magazine cover you see in the line waiting to buy your groceries and you’ll find numbered-headline lists everywhere you turn. These types of headlines are plastered on covers like giant advertisements on billboards. They use them because they work, and that work very well.

Readers click on these headlines because they have an idea of what to expect. If the list says, “7 ways to do this” or “4 tips for that” they know that’s what they’ll get. It won’t be an article that they’ll have to search around for the answers they want.

Because

This word works when you want to explain something. It also works when you’re ready to talk about the benefits about your service or product. This subordinating conjunction works for your potential customer because they’re ready to hear what you have to say and why they should listen.

The word, “because” ties two parts of a sentence together. The latter explains the former. For example, you could say, “Our product makes it easier to learn new exercises quickly because you don’t have time to waste at the gym.”

Another example for this conjunction would include this one: “Get in our program today because we’re closing it to new members on Friday.” It urges more people to sign up for your program now and not later. You’re giving them a valid reason to move faster.

You

Too many times you’ll hear a company go on and on about themselves. It’s all about them, what they’re doing and how they came to become the company they are. As much as you think your potential customer cares about you, it’s safe to say they don’t. Not until you care about them first.

Take the time to insert “you” into the advertising copy. For every time you mention your company, word the sentence around the word “you” and admire the difference. Your customers want you to talk about their problems and concerns.

Risk-free

Customers are skeptical. It might be unfair, but it’s true. Those who have bought many products and services over the span of their lifetime know that every benefit a business lists won’t necessarily come true.

That’s why saying they can try your product “risk free” is so important. It’s their way out if they don’t want it. If there’s a money-back guarantee, your potential customer knows you care about them, and they’re more likely to buy what you’re selling.

Go negative

It might seem like people simply want to read about happy things. The “think positive!” theme of thoughtful quotes and sweet fonts on pictures might trick you into only writing content in an uplifting way. However, this isn’t always what pulls people into a piece of valuable content.

When it comes to marketing anything you’re selling, you need to understand your audience. What drives them, what makes them tick and what they really want. This includes what they want to avoid and what they’re afraid of too. Don’t be afraid of going negative in your marketing sometimes. Use words like, “warning” and “mistakes” to make your copy enticing. Phrases like, “The shocking truth about…” and “What you don’t know about…” work well too.

Persuasive words that convince readers to act

How
Instantly
This
Free
See
Get
Build
Make
Achieve
Risk-free
Smart
History
Help
Proven
Essential
Powerful
Discover
Amazing
Overlooked
You
Find
Useful
Because
Hack
Effective
Simple
Huge
Affordable
Bulletproof
Dominate
New
Huge
Never
Exposed
Valuable
Know
Ultimate
Huge
Never
Exposed
Valuable
Know
Premium
Conquer
Refund
Surprising
Ultimate
Powerful
Discover
Amazing
Overlooked
Premium
Conquer
Refund
Surprising

To increase your conversion rate optimization, sprinkle plenty of these words in your advertising copy. By using these tactics and persuasive phrases, you’ll beef up your marketing messages and gain the clients you deserve. Always A/B test your action words and try hyper-linking them as well.

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Greg Ahern

Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization and lead generation. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses, including web marketing, web development and internet lead generation, which have been successfully acquired. Greg is the Denver Chapter Leader for the Digital Analytics Association. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack.
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