Micro Site Conversion Rate Optimization (Chapter 6)

The 2018 Conversion Rate Optimization Guide

Chapter 6

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Micro Site Conversion Rate Optimization

A micro site usually has a handful of pages around one product or service. They can be specific around a campaign targeting a specific market. Often micro sites have the main pitch or home page with a strong call to action and a form or process to purchase or register. There are additional pages that could have product specifications, case studies, features list, etc. Micro sites are often used when there is a complex concept or a technical offer that requires additional pages. Although tabs usually do not work well, they do for micro sites.

The approach to optimizing micro sites is the same as websites, it’s just simplified. One test that should always be done is the micro site vs. the simplified landing page. Often, we think more information is needed but it is not. Especially if all that is requested is to download a white paper.

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Greg Ahern

Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization, AI chatbots and lead generation. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses, including web marketing, web development and internet lead generation, which have been successfully acquired. Greg is the Denver Chapter Leader for the Digital Analytics Association. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack.
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