Are you looking for the best Shopify apps to increase sales and automate tasks for your online store? Shopify apps enhance the functionality of online stores with plugins and the customers’ journey. It is one way to improve your online store’s performance without difficulty.

Shopify is one of the eCommerce platforms that provides flexible features to set up an online store and is one of the most customizable platforms. Even if you are not tech-savvy, you may set up an online store on Shopify.

The Shopify App Store has effective apps to automate multiple tasks on your store. If you are a Shopify store owner, then this article will help you find helpful Shopify apps for your store to boost sales of your e-commerce store.

Overview of the Content

What is a Shopify app?

Apps for Marketing Automation

Shopify Apps for Conversion Optimization

Shopify Apps to Simplify Payments

Apps for Trust and Loyalty

Shopify Apps for Live Chat and Help Desk

Shopify Apps for Product Reviews

Apps for Analytics and Tracking

Upsell and Cross-Sell Shopify Apps

Shopify apps for pop-ups and notifications

What Is a Shopify App?

The Shopify App Store has various apps to increase the functionality of an online store. If a Shopify owner finds a task time-consuming, then Shopify apps are there to help. For instance, in the Shopify App Store, there are apps to Shopify Shipping rates calculator apps and Shopify review apps,

Those apps help Shopify store owners calculate shipping costs, customize their online store’s review section, and reduce cart abandonment rates. Similarly, there are other apps to increase sales and automate processes in the Shopify App Store.

Shopify Apps for Marketing Automation

Not every process in the Shopify store requires human action so Shopify apps offer a solution for e-commerce store owners to reduce additional tasks. If you find a task taking too much of your time, Shopify apps will help you automate it.

Marketing automation is significant in the e-commerce industry and the Shopify App Store provides various apps to optimize your store. If you want to enhance email marketing, resolve customer service issues, and deliver targeted emails to increase customer loyalty, marketing automation apps help you automate these tasks and there are three best Shopify marketing automation apps for your online store:

PostPilot Postcard Marketing 

This app sends personalized messages and offers to your customers by analyzing their behavior. PostPilot Postcard Marketing is one of the best-personalized marketing apps to enhance customer loyalty to your store.

Klaviyo Email Marketing 

Klaviyo is a suitable app for e-commerce store owners to understand their customer base. The app provides data on clicks, impressions, and bounces. With this app, you may understand what makes your customers click, bounce, and purchase your products in your online store.

CM Email Marketing 

CM Email Marketing is an exclusive app for increasing the functionality of your email marketing campaigns with pre-built email automation and abandoned cart workflows.

Shopify Apps for Conversion Optimization

Website traffic is a metric to measure website views, so gaining traffic to your website is the foremost step of marketing campaigns. Letting people know about new products and gaining web traffic is the primary aim of any company, but this initial awareness is a prerequisite for business.

Not all website visitors will use your products or services. They may just exit the sites or abandon their carts after taking a look, so your goal lies in converting visitors into customers. Marketers should make use of the Shopify App Store for conversion optimization to attract and convince customers to purchase their products. Some of the best Shopify apps for conversion optimization that provides customer lifetime value to an eCommerce business include:

Free Shipping Bar

The free shipping bar app supports Shopify store owners to drive sales by providing free shipping. Online stores qualify shopping orders for free delivery if the customer reaches a particular target.

Once the customer adds their products to their cart, then the Free Shipping bar application will urge users to buy more so they can secure a free delivery option, which may end with them adding things to the cart they didn’t plan to buy boosts the conversion rate.

Ultimate Sales Boost

The Ultimate Sales Boost application shoots up sales rates by making users feel the urgency to purchase their product. This application puts cards or tags like, “offer ends soon,” “low stock,” and “most purchased” in the product description or product cover. These tags create urgency in customers and make them buy products without delay.

Sumo – Boost Conversation and Sales

Sumo is another Shopify application that works on bringing leads to businesses and focuses on growing a potential email list for business marketers. This app automates the email marketing process by building an email template, responding to user-generated content, and converting email leads to subscriptions.

Shopify Apps to Simplify Payments

Online payment could be one tedious process for users as people have multiple payment modes and options. There are a few Shopify payment apps to increase sales by helping users to perform secure and simple transactions.

Subscriptions by ReCharge

ReCharge is a payment application that integrates loosely with Shopify stores to handle repeat payments or subscriptions. This application creates accounts for the user both in Shopify and ReCharge applications. ReCharge stores payment details of people who do recurring payments in both applications without full integration. ReCharge application eases the payment process by taking the user to the payment page at the end of their purchase.

Best Currency Converter

BEST Currency Converter application functions with the motto of simplifying the payment process for international shoppers. International shoppers may shop from stores in any country that meets their requirements. This currency converter application reduces the effort and time of both the customers and the shop owners by automatically converting the currency into another. Best Currency Converter supports the currencies of 150 countries and cryptocurrencies. Alongside this tool you can also use a cryptocurrency heatmap to keep up with any changes, gains, and losses happening.

Shopify Apps for Trust and Loyalty

Apart from product features and the customer’s requirement, what is more, important to drive sales is trust. Gaining people’s trust is one of the hardest and the wisest options for marketing. Some applications that work on convincing people about the quality of the product include:

Gameball

Gameball application works on building trust in customers and the general public with a game-like process. This application puts the user to cross levels by performing tasks like referring friends and earning badges. When current users refer their friends and add clients to stores, then they receive offers or coupons as benefits, which builds trust for new customers as well.

Change Commerce – Donation App

Not only does a profit-driven business need marketing, but it must also reach out to people and collect funds from sponsors which also requires proper marketing campaigns. The Change Commerce Donation application builds trust in people by proving a business’ transparency and the standard of non-profit organizations.

Shopify Apps for Live Chat and Help Desk

Customer retention relies on quality customer support service. When users do not get a proper response to their queries or concerns, they may prefer to leave the Shopify App Store. Instead of answering user queries, the chatbot should act as a guide to the users. Some chatbots that act as artificial intelligence (AI) chatbots when required include:

Ochatbot

Ochatbot is one of the Shopify Store’s apps that increases sales through a customer support team. This chatbot is an AI-based chatbot that maintains a human-like conversation with the customers at the start, from greeting them to guiding them throughout the shopping process. One of the best features of this chatbot is that it acts according to the customer’s needs. In certain cases, apart from being an AI chatbot, it works with human operators in the loop to ensure a real business experience for users.

Users who utilize Ochatbot can add products to their shopping cart directly from the chatbot. This feature helps reduce abandoned cart rates and store owners boost their business revenue from 20% to 40%.

Tido

Tido is one of the most efficient chatbots that acts as store owners. This chatbot ensures an interactive conversation for users employing AI to analyze patterns from user-generated content and comes up with a proper response. Tido replies to users with the appropriate information regarding a product’s availability or price as per the user queries.

Shopify Apps for Product Reviews

Customers prefer going through product reviews to ensure the quality of the product. People who are not sure of the product’s features and its worth will wish to hear from people who already used the service or the product. Customer satisfaction is the prime factor that can influence orders from new customers. Here are some Shopify store applications that help you with product reviews:

Growave

Growave is an application for online stores that drives sales to the business using customer reviews. This application takes reviews and user-generated content and shares product pages with friends through messages, news, and social media platforms.

Yotpo

Yotpo drives sales to websites by working on user content. This application gathers statistical information and reviews from popular feedback sites and further integrates the customer review, email marketing, and user data to shoot up sales rates.

Shopify Apps for Analytics and Tracking

Proper analysis of business competitors and previous experiences helps businesses come up with insights and strategies to bring effective results.

Conversific

Conversific combines and deals with the statistical data from Google analytics and Shopify stores. This analytics tool keeps track of site performance, web traffic, conversion revenue, customer retention rate, and abandoned cart rate to compare and find patterns that work well for the business.

Shipping rate calculator

This shipping rate calculator application of the Shopify store helps users with shipping notifications. Users can ask about shipping costs while adding products to the cart. This helps users have a clear idea of the delivery charges for specific locations.

Shopify Apps for Upsell and Cross-Sell

Some Shopify applications drive sales to stores by upselling and cross-selling marketing concepts. Applications come up with options to urge users to buy higher-end products or advertise them with relevant product pages. The former is upselling and the latter is cross-selling. These are some most efficient up-selling and cross-selling applications:

Bold upsell

Bold upsell applications help store owners to notify users of available offers on relevant and upgraded products they add to their carts. These offers encourage users to replace the products in their cart with advanced and more expensive products which were not in their initial plan.

Shopify apps for pop-ups and notifications

Notifications and pop-ups through applications help remind and attract people’s attention while shopping. Shopify has applications that help stores update users with recent product availability and offers that entice customers to purchase products.

Bizzy – Social proof

Bizzy is an application that enhances the sales rate by providing real-time user purchases as samples through notifications to attract users. These real-time examples build a positive impact on the users of the product by performing an analysis to decide the set of orders to display in the pop-up.

Conclusion

A survey by Web tribunal says that more than 85% of Shopify merchants depend on Shopify apps to increase their sales rate. Shopify store owners can make use of Shopify applications that support their businesses from designing the shop template to driving sales. Business owners can use review apps to gain the trust of their customers and visitors. If store owners want to convert web traffic into subscribing customers, then there are specific apps for driving conversions, and on average, store owners have six Shopify applications to increase their sales, so it’s best for you, as a store owner, to take advantage of these apps and their benefits.

Frequently Asked Questions

 

There are so many popular Shopify apps for various customizations. SEO Apps are the most popular since it helps Shopify merchants boost traffic and conversations. Some of the popular Shopify SEO apps are SEO booster, AVADA, SEO manager, and FavSEO.

What are the different pricing plans of the Shopify app?

Shopify app has a basic price and premium price for the merchants to set up their online store. The basic plan costs $29 per month and the premium Shopify plan is $79 per month.

Can you set up an online store on Shopify for free?

Shopify has a 14-day free trial plan, however, after 14 days you have to choose a plan to build your online store.

 

 

Greg Ahern
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