Artificial Intelligence and the Amazon Alexa Echo

Back in 2010, Amazon believed that the next big platform would be voice, and their goal was to build a computer in the cloud that is only controlled by your voice. Amazon reached that goal when it released the Amazon Echo in 2015.

The original plan for Amazon Echo was to build a voice-controlled, intelligent home appliance that could play music, read the news and order groceries by allowing users to talk to it from anywhere in the house. Since its inception, the Echo has become Amazon’s sleeper hit. It’s hot and people are buying it. Amazon Echo has become the standard for a new computing paradigm that thrust Amazon into competition with Apple and Google.

Using the Alexa platform, Amazon Echo is capable of voice interaction, playing music, making to-do lists, setting alarms, streaming podcasts, playing audio books, providing weather, traffic and other real-time information. It can also be controlled by other smart devices for the purpose of home automation. With the new built-in visual screens, you can see the delivery person at your front door, check in on a sleeping baby, see a recipe or watch a video. The second generation Echo devices integrate with other music streaming services, and works with other smart home devices to turn lights and TV’s off and on.

how amazon echo is used

How is Amazon Echo Actually Used?

The next phase in Amazon’s product development includes a commitment to developers to easily integrate the Alexa platform into their systems. For example, Philips Lighting began integrating their Hue smart light bulbs with the Amazon Alexa platform, which eliminated the need to change the app or redevelop its existing systems. Another example is Ecobee which makes a smart home thermostat with Alexa built into the product itself. It allows users to control their thermostat in the same way they control any Echo device.

With the creation of more Alexa-compatible and other smart home devices, Amazon is making it easy for all the devices to work together across the board. This is an emerging market, and the future is full of potential. You will begin to see other product manufacturers integrating smart home technology into their products.

How many people does it take to make Alexa? The Alexa team consists of 5,000 people who have developed and continue to improve the Alexa program. The Alexa team pays attention to how users are using Alexa, and when they notice usage trends, that trend gets a team leader to study it.

It has been over two years since Echo’s debut, and Echo is getting smarter because it continues to learn from its users. Amazon has sold 20 million Echo devices. That means there are volumes of data that the Alexa team can analyze to help develop products for the future. Since the original release of Echo in 2015, here are the new products that have been and will be released:

Echo Plus – adds a built-in hub for smart devices

Echo Show – larger visual screen

Echo Dot – secondary unit for another room

Echo Spot – small visual screen

Echo Look – a fashion and style assistant, available exclusively by invitation

Amazon Echo remains one of the best smart home products that money can buy.

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Greg Ahern

Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization, chatbots and lead generation. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses, including web marketing, web development and internet lead generation, which have been successfully acquired. Greg is the Denver Chapter Leader for the Digital Analytics Association. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack.
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