Which test won? This is an A/B test where we looked at a paragraph description and a bullet list description to draw the visitor toward the call to action. The call to action asks the user to fill out a form. Variation B won with a lift of 114%. There is a strong benefit using bullets instead of a paragraph because items in a bullet list tend to contain action words. You want the user to take action, and a list of action words is more compelling than a paragraph description.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
Latest posts by Greg Ahern (see all)
- The Role of Chatbots in Enhancing Customer Experience: A Deep Dive - March 14, 2024
- Tackling Low Conversion Rates: A/B Testing Strategies Fueled by AI-Based Insights - March 14, 2024
- Why Support Bots Can’t Keep Up: The Case for E-commerce Specific Chatbots - February 28, 2024
