Which test won? This is an A/B test where we compared three different Call-To-Action buttons: “Request My Demo” vs “Schedule My Demo” vs “Get My Demo.” Variation B won over the control (variation A) with a 64% lift. The word “Schedule” implies that the visitor has control over when the demo is conducted. It also causes the visitor to think that they can postpone the decision until a later time.
Generative and Scripted AI to engage shoppers in conversational eCommerce.
Create happy customers while growing your business!
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1 out of 4 shoppers make a purchase on average*
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5% to 35% Increase in AOV*
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25% to 45% Reduction in Support Tickets
WE GUARANTEE RESULTS!
*When shoppers engage with Ochatbot®
Latest posts by Greg Ahern (see all)
- The Role of Chatbots in Enhancing Customer Experience: A Deep Dive - March 14, 2024
- Tackling Low Conversion Rates: A/B Testing Strategies Fueled by AI-Based Insights - March 14, 2024
- Why Support Bots Can’t Keep Up: The Case for E-commerce Specific Chatbots - February 28, 2024