Conversion Rate Optimization eBook Guide

Get the updated 2019 Conversion Rate Optimization eBook Guide

Visitors will leave your web site or landing page within seconds unless you give them a compelling reason to stay. You must show them what action to take.

This guide will help you understand how website and landing page design and testing techniques can optimize your pages to get the highest conversion rate.

Learn how to convert more visitors into sales!

This conversion rate optimization guide will help you increase conversions on web sites and landing pages so you can lower the cost per acquisition of your downloads, leads and sales. Here are the contents:


What is Conversion Rate Optimization?

  • What are the benefits?
  • Leave your ego at the door
  • Determining your baseline metrics and KPIs
  • What is a good conversion rate?

Figuring Out Where to Start 

Landing Page Optimization

  • Why do I need a landing page?
  • Long format landing page vs. short format
  • Video landing pages
  • Landing pages and email nurturing

Website Conversion Rate Optimization

  • Website conversion optimization testing process
  • Three phases to conversion rate optimization

Micro Site Conversion Rate Optimization

Conversion Rate Optimization Page Elements

  • Title
  • Sub title
  • First sentence and benefits
  • Call-to-Action (CTA) buttons
  • Building trust
  • Page layout and flow
  • Mobile and desktop design considerations
  • Copy simplified for ADHD
  • Your copy must focus on only one action
  • Action words and subject lines
  • Reduce risk
  • Make job easier
  • Fonts
  • Forms that convert
  • Form length
  • Left vs. right form presentation
  • Five ways to present a form
  • Thank you pages

Engaging Users with Feedback and Surveys

What to ask and how to ask it

A/B Testing

  • A/B and split testing theory and statistical confidence made simple
  • Testing goals
  • Factors that affect your test

Other Conversion Rate Optimization Tools

The golden rules of Conversion Rate Optimization