Do You Know What Form Fields Visitors Are Stuck On?
Do you know how many visitors start to fill out your forms but do not finish? Form metrics tell not only the conversion metrics of the form as a whole, but also what is causing the form not to perform well.
Each field is evaluated to determine how many users left the form from that field and how long it took to fill out each field. These metrics provide a deeper understanding of what may need adjusting to improve form conversions. Once a problem with a field is detected, an A/B test can be set up to improve the form’s conversions.